About us

Bellou Swim is a luxury swimwear brand for mid-size women, a segment of the fashion industry that has long been overlooked. Our mission is to create timeless, consciously made, high-quality swimwear that celebrates and flatters midsize bodies.

Designed for Mid-Size Women

Our brand is redefining luxury swimwear for mid-sizes (UK sizes 12-20). Bellou Swim offers thoughtfully crafted designs with a focus on supportive fits and flattering cuts. Our collection includes high-waisted bottoms and sophisticated one-pieces, featuring fully lined constructions for shaping and coverage, and underwire or wide under-bust bands for added bust support. Each piece is designed to complement midsize silhouettes with comfort in mind.

Timeless Luxe Aesthetic

Bellou Swim embodies minimalist elegance with designs that focus on clean lines, solid colours, and premium fabrics. Our pieces are made to last season after season, delivering timeless and seasonless style that never goes out of fashion.

Consciously Made with High-Quality Fabrics

All of our swimwear uses premium Italian fabrics, made from ECONYL®, a regenerated nylon fibre crafted from discarded materials such as fishing nets and fabric scraps (OEKO-TEX Standard 100 Approved: Confirms textiles are safe, non-toxic, and responsibly produced). Our swimwear is produced in an ethical, audited factory in China, adhering to the highest standards of care and responsibility:

  • Sedex-SMETA Audited: Ensures worker health and safety.
  • BSCI Certified: Demonstrates compliance with ethical labour practices, worker rights, and environmental responsibility.
  • GRS Certified: Guarantees compliance with the Global Recycled Standard, ensuring materials are recycled, ethical, and traceable.

Designed Greece

Our designs are born in Greece, with our headquarters located on the beautiful Ionian island of Corfu. Surrounded by the natural beauty of the Mediterranean, we draw inspiration from the effortless elegance of coastal living.

At Bellou Swim, we are dedicated to crafting swimwear that fits beautifully, feels luxurious, and reflects values of quality, care, and responsible production. Explore our collection and experience swimwear designed exclusively for mid-size women.